The best reviews are passionate and personal. They offer a rich narrative, a wealth of detail, and a helpful tip or two for other consumers. Here are some additional thoughts for conscientious reviewers.
- Personal experience: We want to hear about your firsthand consumer experience, not what you heard from your co-worker or significant other. Try to tell your own story without resorting to broad generalizations and conclusion allegations.
- Accuracy: Make sure your review is factually correct. Feel free to air your opinions, but don’t exaggerate or misrepresent your experience. We don’t take sides when it comes to factual disputes, so we expect you to stand behind your review.
- Review updates: Review updates should reflect a new experience or interaction with the business. Don’t tell the same old story you’ve already told. If you’d like to add new insight to an old experience, you can edit your review within 30 days of posting it.
Business photos and videos should be broadly relevant to the business and reflect the typical consumer experience (e.g., what the business looks like, what the business offers, etc.).
If you post a photo or video that showcases a more unique personal experience with a business (e.g., your smiling group of friends at the bar, the fly in your soup), we may remove it from the photo gallery for the business, but it still may appear alongside your review if you write one about the business.
Don’t be shy — use your account profile to let people know who you are and what makes you tick. Users want to read reviews from people they know and trust (not those with profiles that are empty or laced with inappropriate content).
Business representatives should be getting in on the act, too. Some words of wisdom:
- From the Business: You can use the “From the business” tab to tell people a little something special about your business. Please keep it relevant: don’t use this feature to attack your competitors, reviewers, or CediSell.com, and don’t use it to seed keywords or post special offers or promotions — we’ll remove them if we see them.
- Public Comments: Direct messaging is often the best way to resolve a dispute with an unhappy customer, but business representatives can also address issues publicly by posting a public comment. As with direct messaging, we ask that business representatives upload a clear photo of themselves to help personalize their message. Don’t use public comments to launch personal attacks, advertise, or offer an incentive to change a review.
- Video and Photos: Videos are a great way for advertisers to promote themselves on CediSell.com. Be as creative as you can, but please keep it clean. We’re not big fans of imagery showing violence, drug use, nudity, near nudity, or suggestive acts. Also, please don’t use your video to disparage other businesses, users, or CediSell; request or solicit reviews from users; or respond to user reviews.
- Don’t ask for reviews and don’t offer to pay for them either: Please don’t ask your customers to review your business on CediSell.com. Over time, solicited reviews create bias on your business page — a bias that savvy consumers can smell from a mile away. Learn why you shouldn’t ask for reviews. You should also never offer compensation (discounts and freebies count too) in exchange for reviews.